Have you been struggling to manage your social media platforms? Are you overwhelmed with scheduling posts, analyzing analytics, and posting in real-time? Look no further. Two of the most popular social media management tools, Buffer and CoSchedule, have got you covered.
In this blog post, we'll compare Buffer vs. CoSchedule to help you decide which one is best for your business needs.
Pricing
When it comes to pricing, Buffer offers three different plans:
- Free Plan: Includes one user, three social accounts, limited scheduling, and basic analytics.
- Pro Plan: Starts at $15/month, includes one user, eight social accounts, unlimited scheduling, and more advanced analytics.
- Premium Plan: Starts at $65/month, includes two users, eight social accounts, team collaboration, and in-depth reporting.
CoSchedule, on the other hand, offers four different plans:
- Marketing Calendar: Starts at $29/month, includes a calendar view, social media scheduling, and basic reporting.
- Marketing Suite: Starts at $150/month billed annually, includes everything in Marketing Calendar, plus team collaboration, social media analytics, and integrations with third-party tools.
- Marketing Automation: Starts at $1000/month billed annually, includes everything in Marketing Suite, plus marketing automation, lead capture forms, and advanced user permissions.
- Enterprise: Custom pricing, includes all the features in Marketing Automation, plus a dedicated customer support team, personalized onboarding, and SSO capabilities.
Overall, Buffer provides a more affordable option for smaller businesses, while CoSchedule is more geared towards larger companies with bigger budgets and more advanced needs.
Features
Both Buffer and CoSchedule offer a range of features to help you manage your social media platforms effectively.
Buffer's features include:
- Scheduling posts
- Analytics and insights
- User-friendly interface
- Content curation and creation
- Mobile app available
CoSchedule's features include:
- Social media scheduling
- Marketing calendar
- Social media analytics
- Team collaboration
- Marketing automation
- Integrations with third-party tools
CoSchedule's features are more comprehensive, especially for those who have complex social media management needs. However, Buffer's simplicity and user-friendly interface make it a popular choice for beginners.
User Interface
Buffer and CoSchedule both have intuitive user interfaces, but there are some differences.
Buffer's dashboard is easy to navigate, with a simple layout and clear instructions. It's perfect for those new to social media management.
CoSchedule's interface is slightly more complex but is designed for those who need more advanced functionality.
Customer Support
Buffer provides customer support through their knowledge base, email support, and social media channels. They also offer a live chat feature for their Premium plan customers.
CoSchedule offers 24/7 customer support via phone, live chat, and email, which is highly beneficial, especially for those with urgent needs.
Conclusion
Both Buffer and CoSchedule are effective social media management tools with their own unique features and strengths. While Buffer provides more affordable pricing and a simple user interface, CoSchedule offers more advanced features and comprehensive support.
If you're a small business looking for a simple social media management solution, Buffer is the perfect fit. For larger companies with more complex needs, CoSchedule is the way to go.
References
- Buffer. Buffer pricing plans.
- CoSchedule. CoSchedule pricing plans.